How do you want to be remembered? What do you want people to say about you when your name comes up in a conversation? Do you just want to blend into the background and be forgettable or are you looking for a personal brand that sets you apart from the rest of the world? If it’s the latter, then don’t worry. In this blog post, we’re going to go over how anyone can create their own personal branding strategy with these five steps:
Step 1) Define who YOU are
Knowing who you are, what you stand for, and what your values are is the most important part of any personal branding strategy. A personal brand doesn’t happen overnight. Instead, it evolves gradually as you try new things and experiment with different styles before finally settling on one that truly reflects your identity.
It’s like deciding what kind of music you’re going to create. Sometimes when you start playing music, you’ll play a mix of different styles before eventually creating the style that is completely unique to your personal brand.
Step 2) Research your competitors
I use the word “competitors” loosely here. Depending on the audience or clients you’re trying to attract depends on who you view others that are doing what you do.
I usually view competitors as those people who are doing something similar to what I’m trying to do. We may be trying to work in the same industry, reach the same audience, and do the same tasks on a daily basis but no two people are alike. Even if details are similar, it’s always possible for you to offer something different because of who you are as an individual.
For example, if you’re a singer, then your competition will be other singers. If you’re an author of children’s books, then your competition is going to be authors of children’s books (or at least the ones in a similar genre). Each person has a different dream client or audience (i.e., I want to help doctors, lawyers, and accountants). Define the “dream” audience for your project, then focus on them!
Step 3) Create content that is unique
The content you create will be unique to you and your voice. It’s going to be an extension of your interests, values, knowledge, and experiences. When creating a personal brand, it is important to stay original. Your audience wants to hear from you and your authentic voice. You should be mindful of what your “competition” does but focus on providing for your audience and do not worry about writing a “version” of yourself.
Build your library of content to share. You don’t want to be the “one-hit wonder” that only has one blog post, video, or podcast episode! Make sure you are publishing on a regular basis so that people come back for more and see those updates in their feeds/likes when they visit your social media accounts.
Step 4) Market yourself on social media sites
Creating a strong personality brand is easier said than done, but social media can be a useful way to find people and content that are right for your target audience. Do not focus on gaining the largest following; rather create an engaged community of followers with regular posts that they want to read.
Find out where your viewers hang out and concentrate on one platform. Do not worry about being a ROCK STAR on all platforms, just be a ROCK STAR on one for now.
Step 5) Be consistent
The #1 thing that happens when you build a following is that people will follow your posts and wait for the next one. The biggest mistake most people make is that they lose steam after posting once or twice because they are overwhelmed or because they’ve “run out of things to post about.
Attempt to post at least once per day. A good rule of thumb when it comes to posting is to create new content twice a week while using peak days (for example, Mondays and Thursdays) for quality posts that are sure not to go unnoticed.
You can also reuse your content! Just because you created a post on “how to create the best eggs” two weeks ago doesn’t mean you can’t recycle that same content again. The truth is most people “miss” what you created the first time around. So recycling content you already created is an excellent way to fill that gap.
I hope this short step-by-step blog post has been helpful.
When creating a personal brand, it’s important to remember that there is no “one size fits all” approach when coming up with the perfect strategy for your business and persona. It can be difficult to determine what works best for you in order to put out content that will resonate with both potential clients and your existing audience.
I encourage you all to never ask for permission to be yourself and just have FUN with it.
If you would like to discuss growing your personal brand feel free to set up a consultation call with me anytime